Thursday, February 25th

Best Practices When Using an Office Broker
by Beatriz Lamas, Marketing Executive, SOS

An office broker is a specialist in the office space market with the knowledge, experience, and reach to help match the needs of a tenant with the space the tenant needs to operate and grow successfully. A broker’s expertise in local, regional, national or worldwide office rental markets makes them a valuable resource for business center operators.

Monday, February 22nd

CONVERSION IS KING
by Andrea Pirrotti, Co-Founder Business Center Marketing

Conversion is always on my mind, but even more so now that Sue and I are preparing to write the slides for our March 3rd Webinar on “Optimal Conversion”. It’s interesting. Many marketers craft marketing strategies to drive “leads” or “build brand” for example. We build plans that drive revenue. Here is a super high-level review of our approach.

Friday, February 12th

Creating a Drip E-Mail Campaign
by Karla Riddle, Premier Business Centers

We all want to be first in our prospects minds.  One way to accomplish this is through Drip e-Mail campaigns.  What is a drip e-Mail campaign?  It’s a set of template e-mails that are sent out in timed intervals through auto responder e-mails.  There are several programs you can use to create your e-mail campaign: iContact, Constant Contact, ACT, etc…

Monday, February 8th

Social Media-5 tips to make your time most effective
by Sue Ennis, Business Center Marketing

Reserve “just enough” time  – block your calendar for social media time and treat it like a regular meeting.  You start and you finish on time.  Choose a time that works for you.  For some, it’s first thing in the morning over coffee, for others it’s an afternoon break from the daily routine.  Keep the effort short, but frequent, to stay on top of opportunities and to remain active.